Tidam

Objective

The objective of the TIDAM Farms brand identity redesign was to refresh and elevate the brand’s visual presence to better reflect its values, credibility, and market positioning. TIDAM Farms, a modern agricultural business specializing in high-quality farm produce and poultry, sought a brand identity that would visually communicate freshness, trust, and professionalism, while appealing to both wholesale buyers and individual customers.

Blancanvas Design Agency was engaged to lead this rebranding effort with the core goal of developing an attractive, memorable, and cohesive brand identity that would stand out in Nigeria’s competitive agricultural space.

Challenge

Weak Brand Identity and Recognition
Currently, TIDAM FARMS lacks a distinctive brand identity that differentiates it from competitors in the market. A strong brand is critical in building customer trust, recall, and loyalty.
Limited Digital Presence and Customer Engagement
Without an optimized digital presence, TIDAM FARMS struggles to effectively reach and engage its audience, resulting in missed growth opportunities.
Absence of an E-commerce Platform for Direct Sales
Currently, TIDAM FARMS relies on traditional sales channels, limiting its ability to scale and expand its customer base beyond physical locations.

Brand Strategy

TIDAM Farms is an agricultural brand delivering premium, farm produce with a focus on quality, speed, and customer satisfaction. The brand exists to bridge the gap between farm and table through sustainable practices, reliable delivery, and health-focused offerings.

The new brand identity was crafted to reflect the brand’s core values—freshness, trust, and efficiency. The logo is a thoughtful blend of simplicity and symbolism.

The bold “T” represents TIDAM, while a hidden “F” signifies Farms. Subtle design elements like a smile, a human form, and double arrows emphasize customer satisfaction, health, and fast delivery.

The brand tone is warm, clear, and confident—focused on helping customers feel valued and informed. Every visual and written touchpoint is aimed at creating a consistent, modern, and trustworthy experience that builds loyalty and elevates TIDAM Farms as a leading voice in Nigeria’s agricultural space.

With this strategy, TIDAM Farms is positioned to grow sustainably, expand its reach, and become a household name for healthy, farm-fresh food.

Brand Identity

The logo design chosen for TIDAM farm is a unique, memorable and functional mark with details incorporated to align with the brand’s purpose, core values and goals. The original idea of the mark was supposed to incorporate all the letters of the brand name i.e T-I-D-A-M.

However, the idea took the mark out of the overall purpose. Here’s what the selected mark feels like:

First, most obvious is the big, bold letter “T” which we used to represent the first letter of the brand name TIDAM. The second layer of the T is primarily to make the mark more unique and bold.

The logo, when flipped horizontally, reveals the letter “F” which we would use to represent the word “Farms” along with a leaf. Primarily, the logomark is a combination of the letter T and F.

Subtly, the logo incorporates a smile, to represent suatomer’s satisfaction, a vitalized human to symbolize the health-value TIDAM is providing, and lastly a double arrow (>>) to represent speedy delivery from farm to the customer’s doorstep.